A French Prêt-à-Porter clothing label for women that was founded in 2016. The brand is dedicated to the famous effortless Parisian dress code and launches four main collections a year for both B2B and B2C markets, selling through showrooms worldwide and online. Every Danamé collection tells a unique story shaped by the design vision, materials and colors chosen for the season, allowing the brand's culture to blend with seasonal influences and fresh creative concepts. To infuse the essence of chic Parisian style into all brands’ assets, we create seasonal content themed with each collection, offering dynamic features, such as music playlists, travel recommendations, trendy recipes, and short stories. We use backstage footage and video tours to give an inside look at the design process and inspiration, highlight the brand's ethos, and generate buzz around new drops and sales events. Danamé is also a strong advocate for raising awareness and supporting feminine initiatives. In honor of Breast Cancer Awareness Month, we launched a month-long campaign called 'Pink October'. We designed a pink logo with a ribbon symbolizing breast cancer fighters, posted 'all pink' content on social media, provided daily reminders to get checked, shared inspiring stories, and more. Additionally, we collaborated with the 'Ruban Rose' organization on a pro bono scarf collection, with all profits going to support breast cancer research in France. In addition to content marketing and storytelling, working with the brand included various projects such as IG shop establishment, rewriting the company brand book: story, mission and vision, culture and agenda, business profile, highlights, collaborations, and public image, marketing design for ads, website features, PR materials, and seasonal lookbooks, copywriting and editorial layout for social media. Photography: Natasha Zeriker, Michael Tupiol